‘Amazon of Guns’ Launches With Stock Ticker PEW

Montana doesn’t need a reminder that we love our guns. We’re the state where over 66% of households own at least one firearm. That number creeps even higher in some counties. Guns aren’t a lifestyle accessory here. They’re part of life. So when I heard that GrabAGun, the self-described “Amazon of Guns,” plans to go public, I figured half the state already had their carts filled.

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In case you haven’t heard of them, GrabAGun is an online gun retailer applying the same e-commerce playbook everyone loves about Amazon. Only this time, it’s for firearms, ammo, and shooting gear. Scroll, click, ship. The only difference is that they insert a federally licensed dealer in the middle to keep it legal. All the convenience of online shopping, but for folks who prefer hollow points over headphones.

The company is preparing to go public on the New York Stock Exchange under the ticker symbol PEW (which, let’s be real, is kind of genius). With Donald Trump Jr. as the public face and financier Omeed Malik leading the charge, GrabAGun’s aiming to go mainstream in a big way.

Now, this isn’t about politics. It’s about how Montana is exactly the kind of place where this model makes sense. People here already know how to handle firearms, have already gone through background checks, and already talk over coffee about their favorite optics. A central online marketplace that uses AI to recommend scopes, grips, and gear based on your setup? That’s not dystopian. That’s just Tuesday.

As big retailers keep bailing out of the gun business, GrabAGun is doubling down. Love it or hate it, the model’s tailor-made for a state like ours. Built for places where the opening day of elk season should be a state holiday, and you automatically get the day off from work..

Me? I’ll still hit up the local shop for the personal touch. But I’m not gonna lie, seeing “Add to Cart” next to a gun I'm drooling over is pretty dang tempting.