Missoula, MT (KGVO-AM News) - How groovy is this?

The 1967 pop music hit 59th Street Bridge Song ‘Feelin’ Groovy’ seems to be the inspiration behind a new campaign by the City of Missoula and the Missoula Redevelopment Agency called ‘Hello, Lamp Post', part of an effort for long term planning for Missoula’s Brooks Street.

KGVO News spoke to Olga Kreimer, Communications Specialist at Mountain Line this week about a new way to engage with Missoulians.

The 'Hello Lamp Post' Campaign might make you Feel Groovy!

“Hello, Lamp Post is a company that has partnered with the Transform Brooks, Connect Midtown project to basically get the public engaged in kind of a different way from the Charettes and the presentations that people are kind of used to,” began Kreimer. “The project involves putting these links that you may be seeing around town, with QR (Quick Response) codes and a text number for people to scan to have a conversation with this kind of chatbot that can offer a lot of information about the project and about what the future of Brooks Street might look like in a number of years.”

Kreimer said there are already signs up all over the city referring to the ‘Hello Lamp Post’ campaign.

There are Signs Downtown and on the Mountain Line City Buses

“The signs are up around town, so you'll see a number of signs on bus stops,” she said. “If you take the bus you'll see window clings on the insides of the windows. So, as a passenger, you'll be able to see these round window clings with QR codes on them. We also have information on social media. So the idea is that if you're taking the bus, for example, you're staring out the window, gazing at the snowy mountains and you see this QR code that asks you if you want to know about the future of transit and in the future of transportation in Missoula.”

Kreimer explained the overall purpose of the project.

The Project is called 'Transform Brooks - Connect Midtown'

“Transform Brooks Connect Midtown is a planning study which essentially means that it is trying to understand and figure out and plan how Brooks Street might evolve in the future to be a little more functional, or hopefully a lot more functional,” she said. “It's a project that's a collaboration of the Missoula Redevelopment Agency, Mountain Line and a lot of other entities to plan for more connected Midtown.”

The Hello Lamp Post project will run through February 15.

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Gallery Credit: Katherine Gallagher

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