The organizers have released an important public service announcement about this year's event.The organizers have released an important public service announcement about this year's event.
"Montana" is as recognizable as the Nike "swoosh" logo. People see that "Made in Montana" logo, and they immediately get transported to Big Sky Country.
Researchers now know more about the buying habits of tourists to Montana. Assistant Director of Economic Analysis at The UM Institute for Tourism and Recreation Research, Kara Grau says they began asking non residents in January 2015, about their retail purchases of “Made in Montana” goods and services.