BOZEMAN, Mont. (AP) — Reports last fall of unethical conduct by hunters and landowners has resulted in a campaign to promote hunter ethics.

The campaign is being spearheaded by Montana Fish, Wildlife and Parks Region 3 Citizen's Advisory Committee.

The goal is to encourage more ethical behavior and reduce conflict between hunters, outfitters and landowners.

The campaign will include a 30-second public service announcement on local television stations and additional radio, print, billboard and online advertising.

They've launched a website and a Facebook page. The group is hoping to get donations from individuals as well as sponsorships from local businesses.

Mike England is one of the group's members.

England tells the Bozeman Daily Chronicle (http://bit.ly/1O3Cwlc) that the campaign isn't aimed at any specific group.

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