Montana Beer Fans Need To See PBR’s Massive New 250-Ounce Beer Pack

When America celebrates a birthday, we tend to go BIG: fireworks filling the sky, backyard barbecue grills, and always at least one person bragging that they can throw a football 100 yards.

This year, to celebrate the 250th anniversary of the founding of the United States, Pabst Blue Ribbon launched an exclusive limited-edition giant beer pack with a total volume of...A whopping 250 fluid ounces of delicious barley pop. We are talking TEN 25-ounce cans of PBR. Because just selling a case of 12-ounce cans was not American enough.

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If you've followed PBR over the years, this shouldn't come as much of a surprise. The company has built a reputation for rolling out oversized beer packages that are equal parts marketing stunt and conversation starter. But this one is all about celebrating the BIG 250th.

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PBR is one of the most recognizable beer brands across the United States. Whether people love it, dislike it, or automatically link it to working-class neighborhood bars, no one can deny its prominent status in American beer culture.

PBR has a large base of long-term loyal fans in Montana, and the bond between the city of Missoula and PBR is nothing short of legendary. Orange Street Food Farm in Missoula consistently sells a staggering volume of PBR year-round, helping Missoula secure its reputation as one of the most PBR-supporting cities in the entire country.

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This limited-edition pack will roll out to shelves gradually before the 250th anniversary celebrations, and is suited for Independence Day parties, camping trips, river rafting, or just looking for a conversation piece for the cooler, this is one beer package that's hard to miss.

Be on the lookout. Something tells me these won't stay on store shelves for very long.