Montana’s Robert O’Neill Launches Operator Canna Co. for Veterans

Montana has no shortage of larger-than-life personalities, but few boast a résumé as extensive as Butte's own Robert O’Neill. The former Navy SEAL who shot Osama bin Laden has traded in his high-powered rifle for cannabis. Moving from missions of one kind to a mission of another. Bringing high-quality cannabis to the masses. His new brand, Operator Canna Co., isn’t just about selling weed; it’s about helping veterans, first responders, and anyone else who wants to "quiet the noise."

Swap Night Vision for Green Vision

O’Neill understands a thing or two about stress, after years of high-stakes missions and intense training. And like so many veterans, he’s witnessed the challenges of PTSD. Rather than gulping down a bottle or mood-altering prescription meds, he’s using cannabis as a means to decompress and help others to do the same. As he puts it, “It’s a good way to take the edge off. It helps eliminate the noise.”

Military Precision Meets Mellow Vibes

Operator Canna Co. isn’t simply pasting a sticker on any old bud. O’Neill’s style is as tactical as it was during his SEAL days. His strains include Healer (Indica), Warrior (Sativa) and Shooter (Hybrid) were named for their intended effect, whether it’s ending a long day or focusing when it matters. Its website even has a camouflage-green design and a sniper’s bullseye cursor. Because why wouldn't it?

Giving Back to Those Who Have Served

For O’Neill, this isn’t all just business. A share of Operator Canna Co.’s proceeds will support disabled veterans, law enforcement members, and other first responders. Groups of people who can often suffer from mental health issues. It’s a form of looking out for the people who’ve spent their lives looking out for all the rest of us.

Puff, Puff… Peace?

O’Neill has commented before that a bit of cannabis might be the answer to the world’s problems. According to an interview with the New York Post, O'Neill said

“If we take cannabis, we can have better conversations. We have the potential for world peace right here,”

So whether you’re a vet in search of relief, a Montanan curious about the next move of a local legend, or you just like a good story, keep an eye on Operator Canna Co.