study

Word Choice Affects Consumer Decision Making
Word Choice Affects Consumer Decision Making
Word Choice Affects Consumer Decision Making
Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.
Study Finds Decreased Social Media Use Among Many Younger People
Study Finds Decreased Social Media Use Among Many Younger People
Study Finds Decreased Social Media Use Among Many Younger People
A study by technology research firm Gartner, which recently surveyed 6,295 people between the ages of 13 and 74, reveals almost a quarter of 18- to 29-year-olds use social networking sites like Facebook and Twitter less than when they first signed up for the services, with many saying the services simply aren’t that much fun anymore. “The trend shows some social media fatigue among early adopters,