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Word Choice Affects Consumer Decision Making
Word Choice Affects Consumer Decision Making
Word Choice Affects Consumer Decision Making
Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.
Would You Get Plastic Surgery?
Would You Get Plastic Surgery?
Would You Get Plastic Surgery?
Is there a part of your body you’d like to have rendered bigger or smaller or smoother by way of plastic surgery? According to a new survey, about a quarter of Americans are open to the idea of a bit of nip and tuck.
Is the Rift Between Rich and Poor Growing in America?
Is the Rift Between Rich and Poor Growing in America?
Is the Rift Between Rich and Poor Growing in America?
Spurred on by the recent “Occupy” protests, class conflict has become an increasing part of the public discourse. This is reflected in a new poll from the Pew Research Center, which finds the percentage of Americans who see conflict between the rich and poor as a problem has jumped significantly over the last two years.

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