Word Choice Affects Consumer Decision Making
Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.
Would You Get Plastic Surgery?
Is there a part of your body you’d like to have rendered bigger or smaller or smoother by way of plastic surgery? According to a new survey, about a quarter of Americans are open to the idea of a bit of nip and tuck.

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