When North Carolina's governor signed a measure blocking its largest city from enacting an anti-discrimination law, Montana Gov. Steve Bullock tweeted a message from across the Plains.

The governor said Montana is open for business. He invited any company riled by North Carolina's new anti-gay policy to "choose Montana." The tweet not only affirmed the Democratic governor's support of gay and lesbian rights, but it also underscored his administration's efforts to pique interest in Montana's business environment.

Bullock's tweet has been shared more than a thousand times across the Internet.

His staff said the governor's tweet was a cheeky way to draw attention to the state's business climate and his administration's efforts to lure job-producing entrepreneurs to Montana.